Twitter is the new platform to find talent it seems! Ten potential West End stars will perform in front of a 900-strong audience at the Lyric Theatre. The show, #seachforatwitterstar LIVE will use the social network, Twitter to cast votes.
The talent show, launched by anonymous tweeter @westendproducer has had 600 people enter through YouTube videos and tweets. @westendproducer will be at the event, tweeting, and will possibly appear on stage in a mask.
The final will take place on Monday with singer and stage star, Aled Jones presenting the show. The judges are made up of 6 West End Industry experts including actress Louise Dearman (Wicked, Guys & Dolls), director Mike Dixon (Grease, We Will Rock You), agent Gemma Lowy-Hamilton and West End casting director Anne Vosser.
The winners, one male and one female, will get the chance to perform as a leading roles and perform duets with West End favourite, Kerry Ellis who has starred in Les Miserables, Wicked and My Fair Lady as well as former S Club 7 member Jon Lee, who has recently starred as Frankie Valli in Jersey Boys.
The talent contest is a first of its kind, allowing every audience member to interact with the performance through social networking. The competition was launched on Twitter, and the winner will be decided by tweets!
It also bucks the trend of television talent shows, which are now regarded as big money spinners. Unlike text and telephone votes, tweeting costs the user nothing.
Only time will tell whether Twitter will become a new platform to find new talent. Much like YouTube, it is becoming a quick, direct way of approaching everyone and anyone, and a way of showcasing what people have to offer. This talent show is proof of the power that it is having.